Mental health is a massive subject and for many its a huge taboo. #Wholehour seeks to get everyone thinking about the issue by offering opportunity in the middle of a working day to get some me time.
The hour can be used for meditation, reading a book, getting a head massage, a facial or a haircut, grab a coffee with a friend …. Whatever helps you relax and ask yourself: How am I doing?
Said Paul “PK” Kellett Marketing and Fundraising Officer: "As a charity we are giving all our staff the opportunity to be involved in #WholeHour and really want to get the word out so other companies, schools and groups do the same.
"I myself was diagnosed with depression four years ago and it’s had a huge impact on my life but thanks to a great doctor, amazing friends and a great family who helped me not feel ashamed to talk about things, I’m doing ok.
"One of our Luton residents made a compelling film about her mental health struggles which can be viewed https://www.youtube.com/watch?v=RxFGHBKjqXs
IAMWHOLE is anti-stigma mental health campaign was launched in England & Wales on World Mental Health Day 2016. It was developed because it is believed that this issue is the biggest health concern of a generation. Mental health difficulties are costing young people their relationships, education, employment prospects, and without action, their lives.
· 10-20% of children and young people worldwide experience a mental health difficulty.
· 1 in 2 of all cases of mental health difficulties begin by the age of 14.
· 220,000 children and young people worldwide took their own lives last year.
· Despite the significant numbers affected and increased public awareness, there is still a stigma surrounding mental health difficulties.
What does the #IAMWHOLE campaign aim to do?
The #IAMWHOLE campaign aims to tackle mental health stigma and encourage young people to speak out, seek help and get support. The campaign seeks to tackle stigma in three key ways:
· Talking - Starting conversation with young people about mental health
· Educating - Educating young people about mental health
· Sharing - Encouraging young people to share their experiences of mental health difficulties
What has the #IAMWHOLE campaign done so far?
During the last two years, the #IAMWHOLE campaign has developed a range of content and resources aimed at tackling mental health stigma, including:
· Campaign Videos - Created campaign videos setting out the key campaign messages and calls to action which have been viewed by nearly 600,000 people
· Music - Recorded two songs and music videos with well-known musicians on the issue of mental health which have been viewed more than half a million times
· Youth-Led Video Content - Produced a range of engaging video content with young people sharing their experiences of mental health difficulties and stigma
· Social Media Activation - Encourage people to draw the campaign circle on their hand, take a picture and share this on social media using the #IAMWHOLE hashtag on World Mental Health Day achieving 96 million impressions on Twitter and seven million on Instagram
· Celebrity Involvement - Engaged high-profile celebrities from the world of TV, music and sport to help reach a wider audience, including Ed Sheeran and James Corden
· Resources - Developed a range of resources to help start conversations about mental health difficulties with young people, including a short story book, parent/carer guide and school pack